The core difference
A generic chatbot typically answers from broad, general-purpose knowledge, with no built-in connection to your specific business documents or policies. An AI Assistant is scoped to a job — like answering enquiries or supporting operations — and answers from your Business Brain, not general knowledge.
Grounded, not generic, answers
Because an AI Assistant searches your Brain before responding, it can say 'here's our actual return policy' instead of a plausible-sounding guess. A chatbot without that grounding has no way to know your specific business facts unless someone manually feeds it every answer.
Built for a job, not a general conversation
Kalruck's ready-to-use Assistance — like AI Receptionist or Sales Consultant — are configured for a specific job: answering enquiries, qualifying leads, or supporting your team. You can also configure a Custom Assistant scoped to your own Brain content, instructions, and allowed actions for a job that doesn't fit an existing template.
Where they actually work
Today, Kalruck's AI Assistance operate through your website's public chat widget and inside AI Workspace, where your team can review conversations, hand off when needed, and track follow-up as tasks.
Frequently asked questions
Can a chatbot become an AI Assistant?
Not automatically — an AI Assistant specifically draws from your Business Brain and operates within defined jobs and allowed actions, which a generic chatbot isn't built to do.
Do AI Assistance ever make things up?
AI Assistance are designed to answer from your Brain and escalate when they're uncertain, rather than inventing an answer.
Can I customize an AI Assistant's job?
Yes — through a Custom Assistant, you define its Brain scope, instructions, and allowed actions.
Is AI Workspace required to use an AI Assistant?
AI Assistance can answer through your public website chat widget on their own; AI Workspace is where your team collaborates with them and tracks follow-up work.